1 - ‘GIVE US A SMILE’ Or ‘Don’t forget to adjust your own face first.’ - this idea was created in response to cat calling, but also reflecting on how we put this insane pressure on ourselves to pretend that we are fine, especially when we are struggling

2 - ‘BRANDED’ Or ‘why your branding is key to your success more than ever and 3 further step by step tutorials to quick success and other empty promises’ - a response to all those articles, blogs and creatives that promise quick fix solutions and easy guides to success and to Instagram’s algorithm demanding a constant outpour of top notch work. The artist community is bled dry and many, like myself, are left feeling lost and like they can never balance the pressure of defining their own brand and keeping up with the demand for constant creation.

3 - ‘(NOT YOUR) TARGET PRACTICE’ or ‘watch your back’ - created equally in response to little things that irk me like spam mail and targeted advertising, as well as that feeling of having a target on my back any time I wander the streets at night.

4 - ‘KEEP THAT 3RD EYE WIDE OPEN FOR SPIRITUAL ENLIGHTENMENT IN 3 . 2 . 1.’ or ‘make up your own mind’ - created in response to the pseudo-spiritual drug-tourism and generally aimed at people wanting to reach ‘the next level of spiritual enlightenment’ as quickly as possible with the aid of a variety of psychedelic drugs, when a lasting inner balance is more effectively achieved with constant effort and time.